PAYBACK Campaigns

We partnered with PAYBACK Corporate to refresh their brand and campaigns. As a digital-first loyalty program, PAYBACK is all about sleek digital experiences, with Out-of-Home and POS marketing always in the mix. We refined their corporate design and crafted the "Glücklos" campaign, expanding it into a 360° touchpoint ecosystem. Plus, we kicked off the 2026 campaign, covering everything from strategy to execution, across all channels.

We partnered with PAYBACK Corporate to refresh their brand and campaigns. As a digital-first loyalty program, PAYBACK is all about sleek digital experiences, with Out-of-Home and POS marketing always in the mix. We refined their corporate design and crafted the "Glücklos" campaign, expanding it into a 360° touchpoint ecosystem. Plus, we kicked off the 2026 campaign, covering everything from strategy to execution, across all channels.

Client

Client

PAYBACK

Munich

Industry

INDUSTRY

Industry

Loyalty program

Credits

CREDITS

Credits

Truffle Bay lushroom (Ex Truffle Bay Creative Unit)

Truffle Bay lushroom (Ex Truffle Bay Creative Unit)

The work presented was conceptualised and/or implemented by team members of lushroom GmbH during their previous roles at Truffle Bay GmbH. This presentation is solely intended to illustrate the professional career and the expertise gained by the individuals involved.


The respective projects were carried out under the organisational, financial, and contractual responsibility of Truffle Bay GmbH. All copyrights, trademarks, and other intellectual property rights remain with their respective owners. The mention of company or brand names is for informational purposes only.


There is no current or past legal, economic, or organisational affiliation between lushroom GmbH and the companies mentioned. This presentation does not establish any reference relationship, commission, endorsement, or other business collaboration.


If, despite thorough review, the presentation of certain content infringes the rights of third parties or if its use is no longer desired, we kindly ask you to notify us at contact@lushroom.com. We will promptly review the matter and, if necessary, remove or adjust the relevant content.

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