BMW Financial Services

BMW Financial Services offers leases, loans, and insurance, but needed to stand out from the main BMW brand. With the new claim "All in. Simply smart." and a focus on ease and peace of mind, we built a clear, benefit-driven strategy and messaging for every step of the customer journey. We rolled out two social campaign flights, refreshing old content and creating new assets in Lisbon. Now, everything from reels to carousels is set for global use.

BMW Financial Services offers leases, loans, and insurance, but needed to stand out from the main BMW brand. With the new claim "All in. Simply smart." and a focus on ease and peace of mind, we built a clear, benefit-driven strategy and messaging for every step of the customer journey. We rolled out two social campaign flights, refreshing old content and creating new assets in Lisbon. Now, everything from reels to carousels is set for global use.

Client

Client

BMW Bank GmbH

Munich

Industry

INDUSTRY

Industry

Finance & mobility

Credits

CREDITS

Credits

Truffle Bay lushroom (Ex Truffle Bay Creative Unit) CreamAI Pixelhausen

Truffle Bay lushroom (Ex Truffle Bay Creative Unit) CreamAI Pixelhausen

The work presented was conceptualised and/or implemented by team members of lushroom GmbH during their previous roles at Truffle Bay GmbH. This presentation is solely intended to illustrate the professional career and the expertise gained by the individuals involved.


The respective projects were carried out under the organisational, financial, and contractual responsibility of Truffle Bay GmbH. All copyrights, trademarks, and other intellectual property rights remain with their respective owners. The mention of company or brand names is for informational purposes only.


There is no current or past legal, economic, or organisational affiliation between lushroom GmbH and the companies mentioned. This presentation does not establish any reference relationship, commission, endorsement, or other business collaboration.


If, despite thorough review, the presentation of certain content infringes the rights of third parties or if its use is no longer desired, we kindly ask you to notify us at contact@lushroom.com. We will promptly review the matter and, if necessary, remove or adjust the relevant content.

previous work

next work

WANT TO WORK WITH US?

WANT TO WORK WITH US?

WANT TO WORK WITH US?

WANT TO WORK WITH US?