As the longstanding video partner of the ABN AMRO Open, we utilized our technical expertise, directing skills, and content creation to elevate the image of this prestigious sports event to an even higher level. “Experience is one of our core values,” says Alastair Carr, Event Manager at Rotterdam Ahoy. “As the largest tennis tournament in the Netherlands, ABN AMRO Open brings the top international players to our country. Our goal is to offer our visitors a full day of captivating experiences.” A groundbreaking innovation: projection on the center court. Creative Services developed, tailored to the event’s brand identity, all graphic content that was displayed on both the center court and the LED screens throughout Ahoy. Through light, video, and sound, we designed an impactful entrance for the players. A unique aspect was the projection directly on the court, a mesmerizing first-of-its-kind experience. To achieve this, we utilized four 32K projectors.